| Description |
1 online resource (281 pages) |
| Series |
Contributions to Management Science |
|
Contributions to management science.
|
| Contents |
Introduction to Intercultural Project Customer Engagement -- Theory in Intercultural Project Customer Engagement.-Qualitative Analysis: Intercultural Project Customer Engagement -- Delphi Survey: Intercultural Project Customer Engagement -- Intercultural Project Customer Engagement |
| Summary |
This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset. The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from digital title page (viewed on June 11, 2020) |
| Subject |
Customer relations -- Management.
|
|
Cultural competence.
|
|
Intercultural communication.
|
|
Cultural competence
|
|
Customer relations -- Management
|
|
Intercultural communication
|
| Form |
Electronic book
|
| ISBN |
9783030394851 |
|
3030394859 |
|
9783030394868 |
|
3030394867 |
|
9783030394875 |
|
3030394875 |
|
