| Description |
1 online resource (xxi, 249 pages) |
| Contents |
Challenges facing today's sales organizations -- Expanding multi-channel strategies -- Examining the deployment of sales resources -- Leveraging technologies for sales success -- Adopting a consultative selling approach -- Re-skilling the sales force -- Redefining sales management -- Creating a culture for winning sales -- Customers' demands for more: buying behaviors and attitudes -- Conclusion |
| Summary |
Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues |
| Analysis |
Andre fag (naturvidenskab og teknik) Andre fag |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Sales management.
|
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Selling.
|
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Customer relations.
|
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Communication in marketing.
|
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selling.
|
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Communication in marketing
|
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Customer relations
|
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Sales management
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Selling
|
| Form |
Electronic book
|
| Author |
Lunsford, Seleste E
|
| ISBN |
1597341584 |
|
9781597341585 |
|
