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E-journal

Uniform Title Journal of macromarketing (Online)
Title Journal of macromarketing
Published Boulder, Colo. : Business Research Division, Graduate School of Business Administration, University of Colorado
Print began with vol. 1, no. 1 (spring 1981)
Online access available from:
Sage Journals Online    01 June 1999-
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Sage Deep Backfile    01 Mar. 1981 - 31 Dec. 1998
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Copies

Description Online resource
Notes Published: Thousand Oaks, CA : Sage Publications, <June 1, 1992->
Issuing Body Official journal of: Macromarketing Society Inc., <2012->
Notes Description based on: Vol. 19, no. 1 (June 1, 1992); title from banner GIF (publisher's Web site, viewed Sept. 16, 2004)
Latest issue consulted: Volume 40, number 4 (December 2020) (SAGE, viewed December 10, 2020)
Subject Marketing -- Social aspects -- Periodicals
Marketing -- Periodicals
Form Electronic journal
Author University of Colorado Boulder. Business Research Division
Macromarketing Society
LC no. 2004214924
ISSN 1552-6534
0276-1467
OTHER TI Journal of macromarketing (Online)
Other Titles Macromarketing
JMM(K) <June 2012->