| Description |
1 online resource (xvi, 192 pages) : illustrations |
| Series |
Public health in the 21st century |
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Public health in the 21st century series.
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| Contents |
EFFECTIVE HEALTH COMMUNICATION FOR SUSTAINABLE DEVELOPMENT; EFFECTIVE HEALTH COMMUNICATION FOR SUSTAINABLE DEVELOPMENT; Library of Congress Cataloging-in-Publication Data; CONTENTS; LIST OF FIGURES AND TABLES; ABBREVIATIONS; FOREWORD; ACKNOWLEDGMENTS; Chapter 1: HISTORY AND DISCOURSES OF HEALTH COMMUNICATION AND SUSTAINABLE DEVELOPMENT; ABSTRACT; INTRODUCTION; WHAT CONSTITUTES HEALTH?; WHAT IS HEALTH COMMUNICATION?; HISTORY AND TRENDS OF HEALTH COMMUNICATION; DEVELOPMENT IS ALSO A DISCOURSE; SUSTAINABLE DEVELOPMENT: WHAT DOES THAT MEAN?; CONCLUSION |
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Health Communication for Sustainable Development: Yes, It Is Possible!REFERENCES; Chapter 2: HEALTH COMMUNICATION THEORIES: ME AND MY HEALTH TO PARADIGM SHIFTS; ABSTRACT; INTRODUCTION; ANALYZING HEALTH COMMUNICATION THEORIES UNDER THE FRAMEWORK OF DEVELOPMENT COMMUNICATION PARADIGMS; THE MODERNIZATION PARADIGM; Communication Perspectives in the Framework of Modernization; Health Communication Theories vis-a-vis the Modernization Paradigm; At the Individual Level; The Health Belief Model (HBM); Critical Assessment of HBM |
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Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), and the Integrated Behavioral Model (IBM)Critical Assessment on TRA, TPB, and IBM; The Transtheoretical Model and Stages of Change (TTM); Critical Assessment of TTM; The Precaution Adoption Process Model (PAPM); Critical Assessment of PAPM; At the Interpersonal Level; Social Cognitive Theory (SCT) or Social Learning Theory (SLT); Critical Assessment of SCT/SLT; At the Organizational/Community Level; Stage Theory of Organizational Change; Critical Assessment of Stage Theory of Organization Change; Diffusion of Innovations |
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Critical Assessment of Diffusion of InnovationsSocial Marketing and Edutainment; Critical Assessment of Social Marketing and Edutainment; Critical Assessment of Social Marketing and Edutainment; Conclusion; DEPENDENCY PARADIGM; MULTIPLICITY OR ALTERNATIVE PARADIGM; Communication Perspectives in the Framework of Multiplicity Paradigm; Health Communication Theories vis-a-vis the Multiplicity Paradigm; At the Individual Level; Self Determination Theory (SDT); Critical Assessment; At Interpersonal Level; Application of the Behavior Development and Change Model in Health Communication |
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Critical AssessmentAt a Group/Community Level; At a Group/Community Level; The Golden Rule of Habit Change; Social Networks and Social Support; Critical Assessment; Community Organization and Community Building; Critical Assessment; The PRECEDE/PROCEED Model; Critical Assessment; The Ecological Models of Health Behavior; Critical Assessment; CONCLUSION; REFERENCES; Websites; Chapter 3: THE IMPACT OF GLOBALIZATION ON HEALTH AND DISEASES: IMPLICATIONS FOR HEALTH COMMUNICATION FOR SUSTAINABILITY; ABSTRACT; INTRODUCTION; GLOBALIZATION, THE IRRESISTIBLE FORCE TOWARDS UNEVEN DEVELOPMENT |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed August 16, 2016) |
| Subject |
Communication in medicine.
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Health Communication
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HEALTH & FITNESS / Holism.
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HEALTH & FITNESS / Reference.
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MEDICAL / Alternative Medicine.
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MEDICAL / Atlases.
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MEDICAL / Essays.
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MEDICAL / Family & General Practice.
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MEDICAL / Holistic Medicine.
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MEDICAL / Osteopathy.
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Communication in medicine
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| Form |
Electronic book
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| ISBN |
9781634851398 |
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1634851390 |
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