Title Social marketing : new imperative for public health / by Richard K. Manoff

Published New York : Praeger, 1985

Copies

Location	Call no.	Vol.	Availability
MELB	362.1042 Man/Smn		AVAILABLE

Description ix, 293 pages ; 26 cm Bibliography Includes bibliographies and index Subject Health education -- Marketing -- Social aspects. Marketing -- Social aspects. Mass media in health education. Social marketing. LC no. 84018279 ISBN 0275901432 0275916731

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