| Description |
1 online resource |
| Contents |
Overview -- Retail Success and Key Drivers -- Retailing in the Global World: Case Study of Metro Cash #x0026; Carry -- Entrepreneurship in Retailing: Leopold Stiefel#x2019;s #x201C;Big Idea#x201D; and the Growth of Media Markt and Saturn -- GLOBAL, ENVIRONMENTAL, AND MARKET TRENDS -- Retail Trends in Europe -- Trends in U.S. Retailing -- Trends in Retailing in East Asia -- Insights into the Growth of New Retail Formats in India -- Future Store Technologies and Their Impact on Grocery Retailing -- The Third Wave of Marketing Intelligence -- Applications of Intelligent Technologies in Retail Marketing -- New Automated Checkout Systems -- Understanding Retail Customers -- Future Trends in Multi-channel Retailing -- Retail Competition -- TRENDS IN RETAIL MANAGEMENT -- New Challenges in Retail Human Resource Management -- Retail Assortment: More #x2260; Better -- Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective -- Recent Trends and Emerging Practices in Retailer Pricing -- Retail Pricing #x2013; Higher Profits Through Improved Pricing Processes -- Current Status and Future Evolution of Retail Formats -- Electronic Retailing -- Supply Chain Management in a Promotional Environment -- Sales Promotion -- Understanding Customer Loyalty Programs -- Integrated Marketing Communications in Retailing |
| Summary |
Includes contributions on various facets of retailing, this book is suitable for retailing practitioners, analysts and policymakers |
| Analysis |
economie |
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economics |
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bedrijfswetenschap |
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management science |
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marketing |
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bedrijfsvoering |
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management |
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acquisitie |
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acquisition |
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Management studies, Business Administration, Organizational Science (General) |
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Economics (General) |
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Management, bedrijfskunde, organisatiekunde (algemeen) |
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Economie (algemeen) |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Retail trade.
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Retail trade -- Technological innovations
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Retail trade -- Management.
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marketing.
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management.
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BUSINESS & ECONOMICS -- Industries -- Retailing.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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Retail trade.
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Retail trade -- Technological innovations.
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Retail trade -- Management.
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Business -- Management.
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Affaires.
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Science économique.
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Economie de l'entreprise.
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Retail trade
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Retail trade -- Management
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Retail trade -- Technological innovations
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Einzelhandel
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Strategisches Management
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| Form |
Electronic book
|
| Author |
Krafft, Manfred.
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Mantrala, Murali K.
|
| ISBN |
9783540720034 |
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3540720030 |
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9783642427213 |
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3642427219 |
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