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Authors (Last name first) (1-15 of 15)
Marketing Science Institute.
1
Book
1987

Advertising exposure, loyalty, and brand purchase : a two-stage model of choice


Tellis, Gerard J., 1950-
Cambridge, Mass. : Marketing Science Institute, 1987

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 WATERFT BUSINESS  658.834 Tel  AVAILABLE
2
Book
2001

Cross-functional product development teams and the innovativeness of new consumer products


Sethi, Rajesh, 1954-
Cambridge, Mass. : Marketing Science Institute, 2001

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 WATERFT BUSINESS  658.575 Set/Cfp  AVAILABLE
3
Book
2000

A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan


Papadopoulos, N. G. (Nicolas G.), 1946-
Cambridge, MA : Marketing Science Institute, 2000

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 W'PONDS  380.1 Pap/Cna  AVAILABLE
4
 
5
Book
1991

The effects of sequential introduction of brand extensions


Keller, Kevin Lane, 1956-
Cambridge, Mass. : Marketing Science Institute, 1991

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 WATERFT BUSINESS  658.8343 Kel/Eos  91/118  AVAILABLE
6
Location Call no. Vol. Availability
 W'PONDS  658.83 Kri/Mmc  AVAILABLE
7
Book
1998

Managing advertising and promotion for long-run profitability


Jedidi, Kamel.
Cambridge, Mass. : Marketing Science Institute, 1998

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 MELB  658.8464 Jed/Maa  AVAILABLE
8
Book
1999

Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies


Menon, Satya.
Cambridge, Mass. : Marketing Science Institute, 1999

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 WATERFT BUSINESS  658.8464 Men/Mcm  AVAILABLE
9
Book
2000

Managing customer relationships



Cambridge, Mass : Marketing Science Institute, 2000

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 W'PONDS  658.812 Wal/Mcr  AVAILABLE
10
Book
1985

Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University


Ross, William T. (William Taylor), 1951-
Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) : Marketing Science Institute, [1985]

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 W'PONDS  380.1 Ros  AVAILABLE
11
Book
2000

Marketing metrics : October 5-6, Four Seasons Hotel, Toronto, Canada



Cambridge, Mass : Marketing Science Institute, 2000

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 WATERFT BUSINESS  658.8 Day/Mme  AVAILABLE
12
Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Che/Rsg  AVAILABLE
14
Book
2000

The role of package color in consumer purchase consideration and choice


Garber, Lawrence L.
Cambridge, MA : Marketing Science Institute, 2000

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 WATERFT BUSINESS  658.823 Gar/Rop  AVAILABLE
15
Book
1986

Servqual : a multiple-item scale for measuring customer perceptions of service quality


Parasuraman, A.
Cambridge, Mass. : Marketing Science Institute, 1986

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 WATERFT BUSINESS  658.835 Par  AVAILABLE
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