1987

Advertising exposure, loyalty, and brand purchase : a two-stage model of choice

Tellis, Gerard J., 1950-

Cambridge, Mass. : Marketing Science Institute, 1987

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2001

Cross-functional product development teams and the innovativeness of new consumer products

Sethi, Rajesh, 1954-

Cambridge, Mass. : Marketing Science Institute, 2001

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2000

A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan

Papadopoulos, N. G. (Nicolas G.), 1946-

Cambridge, MA : Marketing Science Institute, 2000

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1991

The effects of sequential introduction of brand extensions

Keller, Kevin Lane, 1956-

Cambridge, Mass. : Marketing Science Institute, 1991

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1989

Making more effective use of market information : a conference summary, Marketing Science Institute conference, April 12-14, 1989, Phoenix, Arizona

Krishnan, Shanker

Cambridge, Mass. : Marketing Science Institute, 1989

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1998

Managing advertising and promotion for long-run profitability

Jedidi, Kamel.

Cambridge, Mass. : Marketing Science Institute, 1998

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1999

Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies

Menon, Satya.

Cambridge, Mass. : Marketing Science Institute, 1999

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2000

Managing customer relationships

Cambridge, Mass : Marketing Science Institute, 2000

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1985

Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University

Ross, William T. (William Taylor), 1951-

Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) : Marketing Science Institute, [1985]

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2000

Marketing metrics : October 5-6, Four Seasons Hotel, Toronto, Canada

Cambridge, Mass : Marketing Science Institute, 2000

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2000

Ready, set go! : creativity, innovation, and new products : June 1-2, 2000, Loews Giorgio Hotel, Denver, Colorado

Cambridge, Mass. : Marketing Science Institute, [2000]

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2000

The role of package color in consumer purchase consideration and choice

Garber, Lawrence L.

Cambridge, MA : Marketing Science Institute, 2000

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1986

Servqual : a multiple-item scale for measuring customer perceptions of service quality

Parasuraman, A.

Cambridge, Mass. : Marketing Science Institute, 1986

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1993

Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

Pechmann, Cornelia.

Cambridge, Mass. : Marketing Science Institute, [1993]

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