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Author MarketingSherpa

Title Proven Tactics in Online Advertising : 13 Case Studies and Practical Advise
Published Selma : MarketingSherpa, Incorporated, 2002
Online access available from:
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Description 1 online resource (92 pages)
Contents ""Table of Contents""; ""Introduction""; ""Part I: Two Case Studies on CPA Advertising""; ""Case Study #1: How to Succeed in CPA Advertising and Convert 30% of Samplers to Buyers -- the TrimLife Story""; ""Case Study #2: Why Orbitz ""Never"" Rents Travel Email Lists""; ""Part II: Four Case Studies on B2B Online Advertising""; ""Case Study #3: High Tech Firm Tests 3 Banners to Reach CEOs Online (""Hover"" Metrics Revealed)""; ""Case Study #4: Xerox Tests Three Online Sales Lead Generation Tactics -- Sweeps vs. Game vs. Product Info""
""7 Tips on Sponsoring Interactive Games -- Demographics, Effectiveness & Cost""""AOL's EVP of Strategy Lon Otremba on Now That the Pop-Up Party's Over""; ""19 Quick Creative Tips for SUPERSTITIAL® Ads""; ""Rich Media Advertising Tips to Reach the Six Different Types of Web Surfers""; ""Skyscraper Banners Get ""Phenomenal"" Click Throughs From Fortune 500 Execs""; ""Don Skarzenski Shares B2B Banner Tactics That Make an Enormous Difference in Click Through Rates""; ""Charlie Buchwalter VP AdRelevance Reveals 46% of B2B Banners are Good for Branding Only""
""Case Study #5: High Click Rates Aren't Always Best -- What DeKemper Learned by Tracking Post-Click Activity""""Case Study #6: Cut Online Ad Costs by 90% & Raise Sales -- 5 Tips for Search Marketing""; ""Part III: Seven Case Studies on B2C Online Advertising""; ""Case Study #7: Online Ad Helps 'Band of Brothers' Become HBO's ""Most Watched Original Program"" By John Gaffney, Contributing Writer""; ""Case Study #8: ""Live"" Instant Message-Style Banner Gets 5% Click Throughs and Unusually High Conversions""
""Case Study #9: Fleet Tests Cheap Banners vs. Expensive SUPERSTITIALs to Grow Home Equity Loan Applications Online""""Case Study #10: Ford Explorer Rich Media Ad Gets Half a Million Clicks by Dominating Yahoo!'s Home Page for 24 Hours""; ""Case Study #11: LEGO Lifts Brand Awareness With Online Ads""; ""Case Study #12: How Penn State gets 2.38% Banner Ad Click Through Rates (Creative Samples Included)""; ""Case Study #13: Streaming Ads Beat Traditional Banners on Click Throughs, Conversions AND Cost Per Acquisition""; ""Part IV: 12 Practical Advice Articles on Online Advertising""
""The Latest Practical Information for Marketers Wishing to Track Banner View-Thrus""""Creating Text Ads That Actually Work (Most Don't!)""; ""What the Wall Street Journal Online Has Learned from Banner Advertising Tests""; ""Search Marketing Metrics & Tactics from Dakota Sullivan""; ""xXx -- Zac Eller on Sony's Wireless Ad Campaign That Worked (Yes, in America)""; ""Palm's Ken Wirt Discusses Integrated Campaigns, Wireless Ads, Online Partnerships & Low Cost Tactics""; ""Recommended Resources""; ""About MarketingSherpa""
Notes Print version record
Form Electronic book
ISBN 1932353135