Title Developing customers, products and markets for services / prepared by Thomas Burnham

Published Cambridge, Mass. : Marketing Science Institute, 1996

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Bur/Dcp		AVAILABLE

Description 31 pages ; 28 cm Series Report ; no. 96-100 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 96-100 Notes "Conference Summary" "March 1996." "The Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995." Subject Consumer satisfaction. Customer services. Marketing -- Management. Author Marketing Science Institute (Cambridge, Mass.)) Marketing Science Institute (Cambridge, Mass.). Conference (1995 : Boston, Mass.)

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