Title Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta

Published Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138) : Marketing Science Institute, [1988] ©1988

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	659.1 Gup/Ios		AVAILABLE

Description 35 pages ; 28 cm Series Report ; no. 88-108 Report (Marketing Science Institute) ; no. 88-108 Notes "September 1988." On cover: Marketing Science Institute, Research Program Bibliography Includes bibliographical references (pages 32-34) Subject Sales promotion. Author Marketing Science Institute. Research Program. LC no. 89114110

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