Title Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987 / William T. Ross, Jr

Published Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) : The Institute, [1987]

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.101 Ros		AVAILABLE

Description 16 leaves : illustrations ; 29 cm Notes Conference was held in Cambridge, Mass Subject Marketing -- United States -- Management -- Congresses. Genre/Form Conference papers and proceedings. Author Marketing Science Institute (Cambridge, Mass.). Conference (1987 : Cambridge, Mass.)

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