| Description |
1 online resource (xii, 153 pages) : illustrations |
| Contents |
pt. I. The power of storytelling -- pt. II. The "art" of storytelling and extracting the stories -- pt. III. 2.0 storytelling : communicating your story online -- pt. IV. Offline storytelling -- pt. V. Writing your story content and the branded BIO tool |
| Summary |
Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. -- Edited summary from book |
| Notes |
Print version record |
| Subject |
Branding (Marketing)
|
|
branding.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Branding (Marketing)
|
| Form |
Electronic book
|
| Author |
Arruda, William, 1961-
|
|
Alba, Jason.
|
| LC no. |
2010927970 |
| ISBN |
9781600051456 |
|
1600051456 |
|
9781600051449 |
|
1600051448 |
|
