| Description |
1 online resource (xl, 399 pages) : illustrations |
| Contents |
Cover; Contents; Acknowledgements; Introduction; PART I -- Lifestyle Choices and Construction of Modern Identities; 1 -- The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle; 2 -- Shop Talk: Shopping Malls and Their Publics; 3 -- Consumer Agency of Urban Women in India; 4 -- Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective; 5 -- Imagining Identity in the Age of Internet and Communication Technologies; PART II -- Global Markets, Local Needs: Fashion and Advertising |
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6 -- Structural Changes Rather than the Influence of Media: People's Encounte rwith Economic Liberalization in India7 -- Fashion, Advertising and Identity in the Consumer Society; 8 -- Cultural Politics of Branding: Promoting 'KamaSutra' in India; 9 -- Shopping for Fashions in Post-socialist Russia; 10 -- Sales Tours or How Czech Seniors Learned to Love Capitalism; PART III -- Subaltern Concerns and Moral Subjectivities; 11 -- Politics of Consumption, Politicsof Justice: The Political Investment of the Consumer; 12 -- Ethical Consumption in the Global Age: Coffee's Promise of a Better World |
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13 -- Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and ExclusionAbout the Editor and Contributors; Index |
| Summary |
This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Consumption (Economics) -- Social aspects
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Consumers.
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Group identity.
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Social stratification.
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group identity.
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social stratification.
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POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
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SOCIAL SCIENCE -- Anthropology -- Cultural.
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SOCIAL SCIENCE -- Popular Culture.
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Consumers
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Consumption (Economics) -- Social aspects
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Group identity
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Social stratification
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| Form |
Electronic book
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| Author |
Mathur, Nita, editor.
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| ISBN |
9788132119623 |
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8132119622 |
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