| Description |
xviii, 273 pages : illustrations ; 24 cm |
| Series |
Artech House computer science library |
|
Artech House computer science library.
|
| Contents |
Ch. 1. Everything's up to date in Kansas City -- Ch. 2. Why warehousing and how to get started -- Ch. 3. The knowledge management view of business and warehousing -- Ch. 4. The telecommunications value chain -- Ch. 5. Building the warehouse - one step at a time -- Ch. 6. Value propositions in telecommunications -- Ch. 7. Simple sales analysis: an introduction to operational monitoring using Microsoft Query -- Ch. 8. Sales and product management: advanced operational monitoring using COGNOS PowerPlay -- Ch. 9. Customer intimacy: an introduction using SPSS -- Ch. 10. Predicting customer behavior: an introduction to neural networks -- Ch. 11. Engineering and competitive analysis support: an introduction to geographical systems and MapInfo -- App. A. Real world warehousing: France Telecom and STATlab tools -- App. B. The business case for business intelligence -- App. C. SPSS -- App. D. The DecisionWORKS suite from Advanced Software Applications |
| Bibliography |
Includes bibliographical references (p, 257-260) and index |
| Subject |
Data mining.
|
|
Database management.
|
|
Telecommunication -- Management.
|
| LC no. |
97022863 |
| ISBN |
0890069522 |
|
