Title |
Cricket South Africa's Protea Fire brand / Luisa Mazinter, (Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa), Michael M. Goldman, (Department of Sport Management, University of San Francisco, San Francisco, California, USA, and Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa), Jennifer Lindsey-Renton, (Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa) |
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