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Book Cover
Book
Author Priest, Susanna Hornig.

Title Doing media research : an introduction / Susanna Hornig Priest ; illustrations by Scott McCullar
Published Thousand Oaks, Calif. : Sage Publications, [1996]
©1996

Copies

Location Call no. Vol. Availability
 W'PONDS  302.23072 Pri/Dmr  AVAILABLE
Description xxviii, 265 pages : illustrations ; 25 cm
Contents 1. A Philosophy of Social "Science" -- 2. Anthropology and the Range of Human Experience -- 3. Psychology and the Experimental Method -- 4. Sociological Study of Organizations and Institutions -- 5. Developing a Research Question -- 6. Counting: A Quantitative Methods Primer -- 7. Interpreting: Introducing Qualitative Methods -- 8. Describing a Data Set -- 9. From Sample to Population -- 10. Testing Hypotheses -- 11. Explorations -- 12. Qualitative Research Revisited -- 13. Writing Descriptive Summaries -- 14. Research Horizons -- 15. Writing the Research Report
Analysis Social sciences Research
Social sciences Research
Notes Includes index
Bibliography Includes bibliographical references (pages 235-236) and index
Subject Mass media -- Research -- Methodology.
Qualitative research.
Social sciences -- Methodology.
Author McCullar, Scott.
LC no. 95036401
ISBN 080397292X (cloth : alk. paper)
0803972938 (paperback: alk. paper)