| Description |
xv, 344 pages : color illustrations ; 28 cm |
| Series |
Basics |
|
Basics.
|
| Contents |
Machine derived contents note: UNIT 1 INTRODUCTION TO ELECTRONIC COMMERCE -- 3 Lesson 1: The Internet In Our Economy -- 3 An Introduction to Electronic Commerce -- 3 E-Commerce-It's More Than Buying and Selling -- 7 The Partnership Between the Internet and Business -- 11 Finding Company Information on the Web -- 13 E-Commerce Success Stories (and Dot-Bombs) -- 16 Who Is Keeping Track? -- 23 Lesson 2: Business on the Internet -- 23 A Net for All Reasons -- 24 E-Commerce Models -- 28 B2B: Business-to-Business E-Commerce -- 31 B2C: Business-to-Consumer E-Commerce -- 33 E-Government and B2G -- 37 Organizations on the Web -- 45 Unit Review -- UNIT 2 PERSONAL AND BUSINESS SERVICES ONLINE -- 51 Lesson 3: Searching for a Career -- 51 Personal and Business Services Online -- 51 Your Career Awaits You on the Internet -- 52 Career Planning -- 55 Your Resume -- 58 The Job Search -- 60 Relocating -- 62 Back to School -- 69 Lesson 4: Personal Finance on the Internet -- 69 Managing Your Money Without Leaving Home -- 70 Banking Online -- 73 Online Investing -- 79 Financing Your Home or Car -- 81 Searching for Insurance Online -- 84 Internet Tax Tips -- 91 Lesson 5: Internet Information Services -- 91 Information as an Internet Service -- 92 Travel Planning -- 98 Online News and Weather -- 101 Internet Information Providers -- 104 Internet Links to Government Information -- 111 Unit Review -- 4 :3 BUYING ONLINE -- 117 Lesson 6: B2C: Business-to-Consumer -- 117 Buying Online -- 117 The Internet-A Buyer's Dream -- 123 Find the Good Life on the Internet -- 127 Configure a Dream Car or Computer -- 130 Making the Purchase -- 136 Sold to the Highest Bidder! -- 143 Lesson 7: B2B: Business-to-Business -- 143 Business Connections -- 147 Virtual Marketplaces -- 150 Internal Business -- 152 Logistics and Distribution -- 159 Lesson 8: Consumer Issues -- 159 The Savvy Online Buyer -- 161 Safeguarding Security and Privacy -- 163 Speaking Up -- 167 Making Comparisons -- 168 Wise Consumerism -- 177 Unit Review -- UNIT 4 DOING BUSINESS ON THE WEB -- 183 Lesson 9: Internet Marketing -- 183 Doing Business on the Web -- 184 Marketing Through a New Medium -- 185 Phase 1: Presale -- 189 Phase 2: Taking the Order -- 192 Phase 3: Delivering the Products -- 196 Phase 4: Postsale -- 203 Lesson 10: Digital Advertising -- 203 Richness and Reach on the Internet -- 204 E-mail Marketing -- 208 Banner Advertising -- 215 Promoting Your Site -- 223 Lesson 11: Global E-Commerce -- 223 Doing Business Anywhere, Anytime -- 224 Lowering Geographic Barriers -- 228 Asynchronous Worldwide Activities -- 232 Online International Business Information -- 235 Intranets, Extranets, and the Internet -- 241 Unit Review -- UNIT 5 DEVELOPING AN ELECTRONIC COMMERCE WEB SITE -- 247 Lesson 12: Creating a Web Site -- 247 Your Electronic Commerce Web Site -- 247 What You Need to Make Your Web Debut -- 248 Components of a Web Site -- 259 Methods for Developing a Web Site -- 266 Registering and Promoting Your Web Site -- 273 Lesson 13: Developing a Web Site with Microsoft FrontPage -- 273 Design Webs Like a Pro -- 275 Good Web Design -- 279 Accessibility Guidelines -- 279 Creating a Personal Web with FrontPage 2002 -- 285 Customizing Your FrontPage Web -- 294 Electronic Commerce with FrontPage -- 299 Unit Review |
| Summary |
This book "provides a step by step introduction to the fundamentals of business on the Internet. Coverage ranges from the various types of Internet businesses and searching for a career to digital advertising and creating a Web site." - back cover |
| Notes |
Spiral binding |
|
Includes index |
| Subject |
Electronic commerce.
|
|
Electronic commerce -- Problems, exercises, etc.
|
|
Electronic commerce -- Programmed instruction.
|
| Genre/Form |
Problems and exercises.
|
|
Programmed instructional materials.
|
| Author |
McLaren, Constance H.
|
| LC no. |
2004557733 |
| ISBN |
0619059427 |
|
