Title Why branded hotels can outperform non-branded competitors / Robert Milburn

Published London : Henry Stewart Talks, 2009

Click on the following:
HSTalks Business & Management Collection

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Description 1 streaming video file (29 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Understanding branding and product specialization in hotels : why and how to brand hotels to maximize their business potential Henry Stewart talks. Marketing & management collection. Understanding branding and product specialization in hotels Contents What is a brand? -- Intangible value of brands -- It is all about market share -- Price -- Brands can generate higher performance -- Branded versus non-branded hotels -- What is a brand worth? -- Willingness to pay for brand -- Brand owners spend more on advertising and PR -- Branded hotel performance versus unbranded -- Brands can deliver value -- Does new technology advantage brands? Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Branding (Marketing) Hotels. branding. hotels (built public accommodations) Branding (Marketing) Hotels. Form Streaming video

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