The power of M3 and the need to understand mistakes -- Execution mistakes -- Execution mistakes and successes as catalysts for change -- Strategy--how do you know it's a mistake? -- Physical disasters with cultural foundations and business implications -- Cultures that create "accidents" -- Mistakes as catalysts for cultural change -- Economics at work : watching entire industries lose it -- Mistakes aren't just for big companies--small company chains -- Making M3 part of your culture for success -- Summary of insights
