Title Managerial identification of competitors / Bruce H. Clark, David B. Montgomery

Published Cambridge, Mass : Marketing Science Institute, 1998

Copies

Location	Call no.	Vol.	Availability
W'PONDS	382.6 Cla/Mio		AVAILABLE

Description 40 pages : illustrations ; 28 cm Series Report ; no. 98-127 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 98-127 Notes December 1998 Working paper Bibliography Includes bibliographical references (pages 35-40) Subject Competition. Marketing research. Marketing -- Management. Author Montgomery, David B. (David Bruce)

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