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Book
Author Moorman, Christine.

Title Relationships between providers and users of market research : the role of personal trust : working paper / Christine Moorman, Rohit Deshpandé, Gerald Zaltman
Published Cambridge, Mass. : Marketing Scinece Institute, 1993

Copies

Location Call no. Vol. Availability
 W'PONDS  174.9658 Moo/Rbp  AVAILABLE
Description 24 pages ; 28 cm
Series Report / Marketing Science Institute ; 93-111
Report (Marketing Science Institute (Cambridge, Mass.)) ; 93-111
Bibliography Includes bibliographic references
Subject Marketing research.
Author Deshpande, Rohit.
Zaltman, Gerald.
Marketing Science Institute (Cambridge, Mass.))