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E-book
Author Mucharraz y Cano, Yvette, author

Title Minute zero / Yvette Mucharraz y Cano (IPADE Business School, UP, Mexico, Mexico)
Published Bingley, U.K. : Emerald Publishing Limited, 2021
©2021
Online access available from:
Emerald Emerging Markets    View Resource Record  

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Description 1 online resource (4 pages) : 34 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 11, issue 1
Notes The expected learning outcomes are: to clarify the meaning of resilience and its attributes. To explore the influence of the leader on the development of organizational resilience. To identify critical decisions for the recovery of a business after an external event such as the earthquake that took place on September 19th in Mexico City. To point out the stages for the development of organizational resilience, in the short, and long term: anticipation, coping and adaptation. To clarify the actions that could be taken to prepare an organization for an extreme event or respond to a large-scale crisis
The case is framed within the context of the September 19, 2017 earthquake in Mexico City. ProActive Strategies offices collapsed, causing some people to lose their lives and others to be injured. The protagonist needed to decide if the organization could survive and recover or needed to be closed after the earthquake. After ProActive Strategies survived and recovered, it was possible to identify the main stages to develop organizational resilience in this organization: anticipation, coping and adaptation. Also, the paper provides empirical evidence about how organizational resilience is anchored in the attributes at individual and community levels that include human, economic, social and political capitals, enhanced by technological capital. Furthermore, the enablers of resilience add external entities and the ecosystem at a macro-level, considering political, social and economic aspects of the context
The study level and expertise required to address this case is medium. The richness of the discussion from the perspective of the students is related to the possibility to empathize with the protagonist and the different actors involved and to build on previous experience with crisis management to observe the potential risks and courses of action. Moreover, the professor also requires taking a neutral position to balance the requirements from a humanitarian perspective, with the business needs
Teaching notes are available for educators only
Includes index
Bibliography Includes bibliographical references
Notes Print version record
Subject Crisis management -- Mexico -- Mexico City -- Case studies
Social responsibility of business -- Mexico -- Mexico City -- Case studies
Business & Economics, Public Relations.
Business ethics & social responsibility.
Form Electronic book