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Title
CRM implementation : a strategic approach / edited by Kaushik Mukerjee
Edition
First edition
Published
Hyderabad, India : ICFAI University Press, 2006
Copies
Location
Call no.
Vol.
Availability
MELB
658.812 Muk/Cia
AVAILABLE
Description
ix, 251 pages : illustrations ; 23 cm
Contents
section 1. Implementation strategies -- section 2. Applications and cases
Notes
"ICFAI books."
Contributed articles; most previously published
Includes index
Bibliography
Includes bibliographical references
Subject
Customer relations -- Management -- Case studies.
Customer relations -- Management.
Genre/Form
Case studies.
Author
Mukerjee, Kaushik, 1969-
ISBN
8131404749 (paperback)
9788131404744 (paperback)
Other Titles
Customer Relationship Management implementation
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