Title Reputation really matters : how to guard your corporate image, featuring insights from leading Australian chairmen and senior executives / by Penny Mulvey

Published Carlton North , Vic. : Monterey Press, 2008

Copies

Location	Call no.	Vol.	Availability
MELB	659.2 Mul/Rrm		AVAILABLE
W'PONDS	659.2 Mul/Rrm		AVAILABLE
W'BOOL	659.2 Mul/Rrm		AVAILABLE

Description xvi, 168 pages : portraits ; 21 cm Summary "Corporate reputation - understanding, measuring and protecting reputation. The drivers to reputation and insights from key leaders about both their personal and their business reputation."--Provided by publisher Bibliography Bibliography: pages 166-167 Subject Corporate image. Corporations -- Public relations. ISBN 9780975147474 (paperback)

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