| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
This case study is about a general manager of a historic hotel property in Norwest Arkansas. In an attempt to enhance the performance of his hotel, he has to make a decision between two incompatible improvement strategies. The first strategy is the promotion of the hotel as a dream destination for weddings. The second strategy is the promotion of the hotel as the place to come for both weddings and ghost tourism |
| Notes |
Originally Published InOgbeide, G., Muniz, R., & Siahmakoun, L. (2015). A historic hotel strategic management approach for performance improvement. Journal of Hospitality & Tourism Cases, 4(1), 97-103 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Hospitality industry -- Management -- Case studies
|
|
Total quality management -- Case studies
|
|
Strategic planning -- Case studies
|
|
Hospitality industry -- Management
|
|
Strategic planning
|
|
Total quality management
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Muniz, Ryan, author
|
|
Siahmakoun, Lobat, author
|
| ISBN |
9781529710823 |
|
1529710820 |
|
