Title Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales / Robert Handfield, Anand Nair, and Thomas Y. Choi

Edition [First edition] Published [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023

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Description 1 online resource (9 pages) Summary Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multilayered approach that includes keeping tabs on the upstream supply chain, using traceable packaging, and educating consumers Notes "Reprint 65107." Bibliography Includes bibliographical references Subject Product counterfeiting. Product counterfeiting -- Prevention Trade regulation. Product counterfeiting Trade regulation Form Electronic book Author Nair, Anand (Graduate of Michigan State University), author. Choi, Thomas Y., author.

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