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Author Ndour, Mamour, author

Title Mlouma : to connect the agricultural products market players / Mamour Ndour, (Universite Gaston Berger, Saint-Louis, Senegal), and Birahim Gueye, (Universite Gaston Berger, Saint-Louis, Senegal)
Published Bingley, U.K. : Emerald Group Publishing Limited, 2016
©2016
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Emerald Emerging Markets    View Resource Record  

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Description 1 online resource (10 pages) : 18 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 6, issue 3
Summary Mlouma is a platform based on Web, SMS, USSD, mobile application and call center. This social enterprise keeps farmers in contact with food buyers by displaying real-time market prices and localizations. The service will improve the efficiency of the agriculture supply chain, helping farmers to get a better price for their product. By introducing information and communication technology, Mlouma provides innovative solutions to the market failure by creating more value for producers and consumers
Notes This case shows the importance of the entrepreneurial orientation of social enterprises to adapt to its context and discuss theory of social entrepreneurship
Teaching Notes are available for educators only. Please contact your library to gain login details
Bibliography Includes bibliographical references and index
Audience This real case targets license and master's students as part of an ongoing course on social entrepreneurship, social innovation, in one word, on entrepreneurship
Subject Social entrepreneurship
Green technology
Business & Economics -- Entrepreneurship.
Entrepreneurship.
Genre/Form Case studies.
Form Electronic book
Author Gueye, Birahim, active 2016, author