| Description |
1 online resource (x, 325 pages) : illustrations |
| Series |
For dummies |
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--For dummies.
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| Contents |
Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Contact Us!; Part I: Getting Started with Visual Social Marketing; Chapter 1: Marketing in the Age of Visual Content; Defining Visual Social Marketing; Appreciating the Marketing Potential of Visual Social Marketing; Examining the Key Applications of Visual Social Marketing; Determining the Copyright Status of Visual Elements; Chapter 2: Generating Website Traffic from Visual Social Marketing |
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Examining How Websites Are Shared Across a Few Popular Social NetworksPreparing a Website to Generate Traffic from Visual Social Marketing; Chapter 3: Developing a Visual Social Marketing Plan; Researching Your Category or Industry; Defining Your Marketing Goals; Knowing Your Customers; Developing Your Visual Content Plan; Assessing Your Visual Inventory; Creating and Sharing Visual Assets; Tracking, Measuring, and Adjusting Your Strategy; Part II: Putting Together a Visual Social Media Strategy; Chapter 4: Acquiring and Organizing Visual Assets; Searching Your Resources for Visual Assets |
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Building a Visual LibraryTurning Content into Visual Assets; Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets; Taking Outstanding Photos; Selecting Photo Editing Tools; Benefiting from Free and Simple Ways to Create Images; Creating Videos; Part III: Integrating Images into Your Social Media Marketing; Chapter 6: Driving Engagement on Facebook with Images; Images Required on Facebook Pages; Images in Posts; Images Generated from Links; Choosing the Image to Accompany a Link; Videos on Facebook; Chapter 7: Generating Interest with Visual Content on Twitter |
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The Images Required for Your Twitter AccountVisual Content in Status Updates; Chapter 8: Improving Your Blog with Visual Content; Driving Traffic to Your Blog with Visual Content; Telling Your Story with Images; Engaging Readers with Videos on Your Blog; Chapter 9: Drawing Attention to LinkedIn with Images; Enhancing Your LinkedIn Profile with Visual Content; Optimizing Your LinkedIn Company Page with Visual Content; Part IV: Marketing via the Visual Social Networks; Chapter 10: Growing Your Business with Pinterest; How Businesses Are Using Pinterest; Exploring Pinterest |
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Making Pinterest Boards That Get ResultsPinning Images on Pinterest; Building Community on Pinterest; Driving Website Traffic With Pinterest; Chapter 11: Instagramming Your Way to Success in Visual Marketing; Exploring Instagram; Taking and Editing Photos and Videos with Instagram; Sharing Instagram Photos and Videos; Building an Audience on Instagram; Viewing Instagram Photos on a Computer; Chapter 12: Sharing Presentations on SlideShare; Recognizing the Benefits of Using SlideShare; Getting Started with SlideShare; Exploring Advanced Upload Options; Optimizing SlideShare Presentations |
| Summary |
How to implement a best-in-class visual marketing plan. It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan; Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare; Explores visual tools, including infographics, presentations, and video; Explains how to track and measure the effectiveness of your visual marketing efforts. Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.-- Publisher description |
| Notes |
Print version record |
| Subject |
Social marketing.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Marketing.
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Social marketing.
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| Form |
Electronic book
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| ISBN |
9781118772256 |
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1118772253 |
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9781118772263 |
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1118772261 |
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1118753488 |
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9781118753484 |
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