| Description |
1 online resource (348 pages) |
| Contents |
Cover; Half Title; Title; Statement; Copyright; Brief Contents; Contents; Preface; About the Authors; Acknowledgments; Dedication; Ch 1: The Role of Social Media Marketing; Ch 1: Learning Objectives; What Is SMM?; The Seven Myths of SMM; The History of SMM; Why SMM Is Different; Careers in SMM; What Are the Characteristics of a Successful Social Media Marketer?; Best Practices for SMM; Ch 1: Notes; Ch 2: Goals and Strategies; Ch 2: Learning Objectives; What Is a SMM Plan?; SMM Planning Cycle; Listen and Observe: Five Stages; Listen and Observe: Listening Centers; Setting Goals and Objectives |
|
Determining StrategiesLinking Goals with a Call to Action; Self-Promotion vs. Building an Army of Advocates; Best Practices for Developing a Social Media Strategy; Ch 2: Notes; Ch 3: Identifying Target Audiences; Ch 3: Learning Objectives; The Importance of Targeting in SMM; The Targeting Process in SMM; Targeting Ads and Posts on Social Platforms; Best Practices for Targeting Branded Posts; Ch 3: Notes; Ch 4: Rules of Engagementfor SMM; Ch 4: Learning Objectives; Permission vs. Interruption Marketing: Developing the Social Contract; Initial Entry Strategy: Passive vs. Active |
|
Principles for SuccessSMM Ethics; Making Ethical Decisions; Global Perspective; Best Practices: Following the Rules of Engagement for SMM; Ch 4: Notes; Ch 5: Social Media Platforms and Social Networking Sites; Ch 5: Learning Objectives; List of Social Media Platforms; A Brief History of Social Networks; Benefits of Marketing with Social Networks; Marketing with Social Networks; Why Use a White Label Social Network?; The Future of Social Networks; Ch 5: Notes; Ch 6: Microblogging; Ch 6: Learning Objectives; What Is Microblogging?; A Brief History of Microblogging |
|
Different Uses for MicrobloggingBuilding Your Brand Online; Building a Twitter Following; Best Practices for Crafting an Effective Twitter Channel; Marketing with Microblogging; Ch 6: Notes; Ch 7: Content Creation and Sharing: Blogging, Streaming Video, Podcasts, and Webinars; Ch 7: Learning Objectives; Creating a Content Strategy; Blog History; What Is a Blog?; Creating and Promoting a Blog; Everyone Is a Publisher; Marketing Benefits of Blogging; Linking a Blog to Marketing Objectives; Monitoring the Blogosphere; Video Streaming in the Social Media Mix; A Brief History of Podcasting |
|
Creating and Sharing PodcastsMarketing with Podcasting; Hosting Webinars; Marketing with Webinars and/or Podcasts; Best Practices for Blogging, Podcasting, VideoSharing, and Webinars; Ch 7: Notes; Ch 8: Video Marketing; Ch 8: Learning Objectives; Viral Videos-Numa Numa and the Old Spice Guy; Consumer Use of Video; Benefits of Marketing with Online Videos; How to Create Appealing Video Content; Ch 8: Notes; Ch 9: Marketing on Photo Sharing Sites; Ch 9: Learning Objectives; The Growing Importance of Visual Marketing; A Brief History of Photo Sharing |
| Summary |
Prepare to Think and Act like a manager with the powerful insights, solid concepts, and reader-friendly approach in ORGANIZATIONAL BEHAVIOR: MANAGING PEOPLE AND ORGANIZATIONS, 12th Edition. This text equips you with the skills and practical understanding to meet modern management challenges. You will delve into the fundamentals of employee behavior in today's organizations as the book balances classic management ideas with thorough coverage of the most recent organizational behavior developments and contemporary trends. Memorable examples from organizations and managers you will instantly reco |
| Notes |
Benefits of Marketing with Online Photos and Other Images |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Internet advertising.
|
|
Internet marketing.
|
|
Online social networks.
|
|
Internet advertising
|
|
Internet marketing
|
|
Online social networks
|
| Form |
Electronic book
|
| Author |
Barker, Donald
|
|
Bormann, Nicholas
|
|
Neher, Krista E
|
|
Zahay, Debra
|
| ISBN |
9781337025928 |
|
1337025925 |
|
9781305502758 |
|
1305502752 |
|
9781473745223 |
|
1473745225 |
|
