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Book Cover
E-book
Author Wittmann, Xinhua, author

Title Football fever in China. Part A : FC Sochaux-Montbéliard changes its jersey / Xinhua Wittmann, Truong Chi Hieu Nguyen
Published London : University of Zurich, 2019

Copies

Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary This two part case series discusses the historic acquisition of the French football club FC Sochaux-Montbéliard by LEDUS Club Limited, a subsidiary of Tech Pro, the first time that a Chinese company wholly owned a European football club. The first case in the series discusses China's ambitions to become a dominant player on the international football stage and Ledus Club's strategy and investment in FC Sochaux-Montbéliard to promote the team to the top league in French football
Notes Originally Published InWittmann, X., & Nguyen, T. C. H. (2019). Football fever in China Part A: FC Sochaux-Montbéliard changes its jersey. S2CSC 011-17-06. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich
Description based on XML content
Subject LEDUS Club-Limited -- Case studies
FC Sochaux-Montbéliard
Tech Pro
Soccer -- Economic aspects -- China -- Case studies
Soccer team owners.
Soccer -- Economic aspects.
Soccer team owners.
China.
Genre/Form Case studies.
Form Electronic book
Author Nguyen, Truong Chi Hieu, author
ISBN 9781529724097
1529724090