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Book Cover
E-book
Author O'Connor, Rory, 1951-

Title Friends, followers and the future : how social media are changing politics, threatening big brands, and killing traditional media / Rory O'Connor
Published San Francisco : City Lights Books, ©2012

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Description 1 online resource (285 pages)
Contents Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author
Summary "There's a revolution going on, as ever-accelerating developments in digital information technologies change nearly every aspect of how we live, work, play, do business, and engage in politics. Share and share alike--the numbers say it all as billions of people worldwide flock to online media and use social networks to discover and spread news and information. In the process, ever-growing networks of 'ordinary people' are using these powerful new tools to trim the influence long held by Big Business, Big Government, and Big Media. No longer just passive recipients, participants in social networks now regularly make and break news while organizing civic and political actions that bypass censors, outpace traditional media, attract massive audiences, and influence the rise and fall of brands, industries, politicians, and even governments. In this insider's look at how social media are transforming our world, Rory O'Connor explains the trends and explores what tech visionaries, media makers, political advisers, and businesspeople are saying about the meteoric rise of the various social networks of friends and followers, and what they bode for our future"--Provided by publisher
Notes Print version record
Subject Social media.
Social media -- Political aspects
Social media -- Economic aspects
Social Media
social media.
BUSINESS & ECONOMICS -- Negotiating.
FAMILY & RELATIONSHIPS -- Interpersonal Relations.
Social media
Social media -- Economic aspects
Social media -- Political aspects
Soziale Software
Politischer Wandel
Wirtschaftsentwicklung
Form Electronic book
ISBN 9780872865624
0872865622