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Book Cover
Book
Author O'Keefe, Daniel J., 1950-

Title Persuasion : theory & research / Daniel J. O'Keefe
Edition Second edition
Published Thousand Oaks, CA : Sage Publications, [2002]
©2002

Copies

Location Call no. Vol. Availability
 MELB  153.852 Oke/Pta 2002  AVAILABLE
Description xvi, 365 pages ; 24 cm
Series Current communication. ; v. 2
Current communication.
Contents 1. Persuasion, Attitudes, and Actions -- 2. Functional Approaches to Attitude -- 3. Belief-Based Models of Attitude -- 4. Cognitive Dissonance Theory -- 5. Theories of Behavioral Intention -- 6. Elaboration Likelihood Model -- 7. The Study of Persuasive Effects -- 8. Source Factors -- 9. Message Factors -- 10. Receiver and Context Factors
Summary This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples
Bibliography Includes bibliographical references (page pages 265-338) and index
Subject Persuasion (Psychology)
LC no. 2001005182
ISBN 0761922008
0761925392 paperback
Other Titles Persuasion :theory and research