Description |
xvi, 365 pages ; 24 cm |
Series |
Current communication. ; v. 2 |
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Current communication.
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Contents |
1. Persuasion, Attitudes, and Actions -- 2. Functional Approaches to Attitude -- 3. Belief-Based Models of Attitude -- 4. Cognitive Dissonance Theory -- 5. Theories of Behavioral Intention -- 6. Elaboration Likelihood Model -- 7. The Study of Persuasive Effects -- 8. Source Factors -- 9. Message Factors -- 10. Receiver and Context Factors |
Summary |
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples |
Bibliography |
Includes bibliographical references (page pages 265-338) and index |
Subject |
Persuasion (Psychology)
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LC no. |
2001005182 |
ISBN |
0761922008 |
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0761925392 paperback |
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