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Authors (Last name first) (1-5 of 5)
Olson, Jerry C. (Jerry Corrie), 1944-
1
Book
1996

Consumer behavior and marketing strategy


Peter, J. Paul.
Fourth edition
Chicago : Irwin, [1996]

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 WATERFT BUSINESS  658.8342 Pet/Cba 1996  AVAILABLE
2
Book
1999

Consumer behavior and marketing strategy


Peter, J. Paul.
Fifth edition
Boston, Mass : Irwin/McGraw-Hill, [1999]

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 MELB  658.8342 Pet/Cba 1999  AVAILABLE
3
Book
2008

Consumer behavior and marketing strategy


Peter, J. Paul.
International edition, eighth edition
Boston ; London : McGraw-Hill, [2008]

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 WATERFT BUSINESS  658.8342 Pet/Cba 2008  AVAILABLE
 MELB  658.8342 Pet/Cba 2008  AVAILABLE
 W'BOOL  658.8342 Pet/Cba 2008  AVAILABLE
4
Book
2005

Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson


Peter, J. Paul.
Seventh edition
New York : McGraw-Hill, [2005]

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8342 Pet/Cba 2005  AVAILABLE
 MELB  658.8342 Pet/Cba 2005  AVAILABLE
5
E-book
2001

Understanding consumer decision making : the means-end approach to marketing and advertising strategy






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