| Description |
1 online resource (392 pages) |
| Series |
Routledge New Directions in Public Relations & Communication Research |
|
Routledge New Directions in Public Relations & Communication Research
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| Summary |
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framewo |
| Notes |
Print version record |
| Subject |
Public relations.
|
|
public relations.
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|
Public relations
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| Form |
Electronic book
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| Author |
Opdycke Lamme, Margot
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L'Etang, Jacquie
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| ISBN |
9781135107055 |
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113510705X |
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