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Book Cover
E-book
Author Kubo, Hiromi., author

Title Company and industry research : strategies and resources / Hiromi Kubo, Thomas J. Ottaviano
Edition First edition
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016

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Description 1 online resource (1 PDF (105 pages))
Series Industry profiles collection, 2331-0073
Industry profiles collection. 2331-0073
Contents 1. Introduction to company and industry research -- 2. Company research -- 3. Industry research -- 4. Further resources for business research -- 5. Business plans -- Index
Summary The goal of this book is to describe information search strategies and techniques critical for business practitioners and to pinpoint credible sources of information on specific topics in company and industry research. In today's Information Age, businesses have an ever-growing need to obtain quality information in a timely manner and incorporate it effectively into decision making, and when such a need occurs business managers often face a situation of performing information research themselves with a limited budget. Rather than frantically running searches on random websites with much time wasted, it is imperative that they understand the nature of business information research, develop a systematic plan for data collection, and use appropriate information from credible sources. Becoming familiar with the significance of these information resources is a key for successful business research
Analysis business plan
business research
company research
competitive analysis
industry research
Notes Title from PDF title page (viewed on July 15, 2016)
Bibliography Includes bibliographical references and index
Subject Business -- Research.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Business -- Research.
Form Electronic book
Author Ottaviano, Thomas J., author
ISBN 9781631570384
1631570382
1631570374
9781631570377