1 online resource (160 pages) : illustrations (black and white)
Contents
Cover -- Bases Loaded -- Copyright -- Dedication -- Contents -- List of Figures -- Acknowledgments -- 1. Introduction -- 2. Big Data and Other Big Changes -- 3. The Elusive Persuadable Voter -- 4. Switching Gears: Changing Voter Contact Strategies in Presidential Elections -- 5. Priming the Party -- 6. Turning Out or Tuning Out? -- 7. Why Is America So Polarized? -- 8. Conclusion -- Appendix -- Notes -- Bibliography -- Index
Summary
'Bases Loaded' documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioural social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The text concludes that these patterns have contributed to heightened partisan polarization in the United States
Notes
Also issued in print: 2020
Bibliography
Includes bibliographical references and index
Audience
Specialized
Notes
Description based on online resource; title from home page (viewed on September 25, 2020)
