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Book Cover
Book
Author Patterson, Benton Rain, 1929-

Title The editor-in-chief : a practical management guide for magazine editors / Benton Rain Patterson and Coleman E.P. Patterson
Edition First edition
Published Ames : Iowa State University Press, 1997

Copies

Location Call no. Vol. Availability
 MELB  070.41 Pat/Eic  AVAILABLE
Description vii, 193 pages : illustrations ; 23 cm
Contents 1. Magazines and How They Work -- 2. The Editorial Staff and Its Functions -- 3. Managing the Editorial Department -- 4. Acquiring the Content -- 5. The Editorial Process -- 6. Planning an Issue -- 7. Displaying the Content -- 8. Planning and Acquiring Photos and Artwork Illustration -- 9. Titles and Subtitles -- 10. Blurbs and Captions -- 11. The Table of Contents -- 12. Letters to the Editor and Standing Features -- 13. The Cover - A Magazine's Most Important Page -- 14. Cover Lines -- 15. The Production Process -- 16. Legal Bugaboos and Journalistic Ethics
Notes Includes index
Subject Journalism -- Editing.
Journalism -- Management.
Periodical editors.
Author Patterson, Coleman E. P.
LC no. 96029935
ISBN 0813810841 (alk. paper)