Sport facility and event management / Thomas J. Aicher, PhD, assistant professor, program coordinator of sport administration, University of Cincinatti ; Amanda L. Paule-Koba, PhD, associate professor of sport management, Bowling Green State University ; and Brianna L. Newland, EdD, assistant professor of sports management, University of Delaware
Published
Burlington, Massachusetts : Jones & Bartlett Learrning, [2016]
1.Introduction and history -- 2.Management theory -- 3.Facility design and construction -- 4.Finance and budgeting -- 5.Bidding and planning for different events -- 6.Designing the event experience -- 7.Project management and event implementation -- 8.Marketing the facility and events -- 9.Consumer behavior -- 10.Sponsorship -- 11.Traditional revenue generation in sport and recreation -- 12.Customer service -- 13.Risk management -- 14.Measurement and evaluation -- 15.Sustainability and legacy
Summary
Sport facility and event management focuses on the major components of both facility and event management planning, financing, marketing, implementation, and evaluation. It integrates timely theoretical foundations with real world practicality and application to provide the reader with a strong foundation in facility and event management. The authors focus on a broad range of facilities and events to demonstrate the diversity of the industry, which encompasses recreation, leisure, health and fitness, in addition to the more commonly discussed sport facilities and events
