Deakin University / All Locations

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Authors (Last name first) (1-3 of 3)
Pauwels, Koen,
1 2019 Deriving Value From Conversations About Your Brand Fay, Brad, author 1st edition MIT Sloan Management Review, 2019 Rating: Electronic Resources
2 2014 It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards Pauwels, Koen Rating: Electronic Resources
3 2013 Rebuilding the Relationship Between Manufacturers and Retailers Pauwels, Koen, author 1st edition MIT Sloan Management Review, 2013 Rating: Electronic Resources
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Deriving Value From Conversations About Your Brand