Title Practical handbook business in Africa / Thomas Schmidt, Kay Pfaffenberger, Stefan Liebing, editors

Published Wiesbaden : Springer Vieweg, 2023

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Description 1 online resource (xi, 299 pages) : illustrations (some color) Contents Intro -- Foreword to the Expanded and Updated Second Edition -- Contents -- About the Editors -- 1 Economy in Africa-An Introduction -- Abstract -- 1.1 Why This Book About Economy in Africa? -- 1.2 How Is This Book Structured? -- References -- Part I Africa Has Potential! -- Abstract -- 2 Africa Is Different From What You Think -- Abstract -- 2.1 Continent of Emerging Entrepreneurs -- 2.2 Fintech, Digitization, and IT -- 2.3 Successful Role Models -- 2.4 Mo Ibrahim -- 2.5 Aliko Dangote -- 2.6 Peter Munga -- 2.7 Unexpected Hurdles -- References -- 3 Entrepreneurship and Start-Ups in Africa Abstract -- 3.1 Introduction -- 3.2 Entrepreneurship in Scientific Discourse -- 3.3 Availability and Skills of Founder Personalities -- 3.4 Ecosystem for Entrepreneurship -- 3.4.1 Politics and Institutional Framework Conditions -- 3.4.2 Financing -- 3.4.3 Digitalization as a Basis for Founding -- 3.4.4 International Partners -- 3.5 Entrepreneurship and Start-Ups: Situation in Sub-Saharan Africa -- 3.5.1 Start-Up Scene in Sub-Saharan Africa -- 3.6 Importance of Entrepreneurship for Market Entry into Sub-Saharan Africa -- References -- 4 Is Africa's Economic Development Sustainable? -- Abstract 4.1 Africa in the Shadow of the Covid-19 Crisis -- 4.2 Economic Development Since the Global Economic and Financial Crisis -- 4.3 "Institutions Matter!"-On Africa's Institutional Catch-up Process -- 4.4 Infrastructure as a Bottleneck in Africa -- 4.5 Conclusion: African Companies Underrepresented in Global Value Chains, but Not Without Opportunities -- References -- 5 The Demographic and Social Development in Africa -- Abstract -- 5.1 The New Middle Class -- 5.2 Poverty in Africa -- 5.3 Population Development -- 5.4 Youth Surplus or Demographic Dividend? -- 5.5 Structural Change and Employment References -- 6 How the Federal Government Supports Private Economic Engagement in Africa -- Abstract -- 6.1 Development Policy Background -- 6.2 Improving Framework Conditions, Strengthening Economies -- 6.3 Advisory, Funding, and Financing Offers for Companies -- 6.3.1 Advisory Services for Companies at Home and Abroad -- 6.3.2 Corporate Networks and Project Development -- 6.3.3 Development Partnerships and Project Funding -- 6.3.4 Financing and Risk Reduction -- 6.4 COVID-19: Businesses as Partners in Crisis -- 6.5 Outlook -- References -- Part II Africa Is Not Just Africa! -- Abstract 7 The Importance of Regional Peculiarities for Business Life -- Abstract -- 7.1 A First Glance at Africa -- 7.2 The Unknown Continent-Some Facts -- 7.2.1 Climate -- 7.2.2 Languages -- 7.2.3 Religions -- 7.2.4 States -- 7.3 Economic Policy Aspects as a Basis for Trade-How is Africa Positioning Itself? -- 7.3.1 Overview -- 7.3.2 The West African Economic Community ECOWAS as an Example -- 7.3.3 The African Continental Free Trade Zone -- 7.4 Some Basic Conclusions for Investors and Trade from the Diversity of Africa -- References -- 8 Cultural Imprints in Africa and their Impact on Business Life -- Abstract Summary Africa is a continent on the upswing, developing great economic momentum. This book shows the way to successful business in Africa. It is a practical, yet scientifically based guide for all entrepreneurs and economically interested parties who want to be successful in Africa. The book. combines the experience of managers of large corporations and family businesses with a long history on the continent with the scientific perspective and findings of the Centre for Business and Technology in Africa at Flensburg University of Applied Sciences. In the 2nd edition up-to-date answers are given to the classic questions that must be answered by every player who wants to be economically successful in Africa: WHY Africa is interesting for business, WHERE the greatest prospects for success exist, HOW to proceed and WHICH approaches to shaping future economic relations between Germany and Africa are promising. The editors Prof. Dr. Thomas Schmidt is Founding Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences for Business Informatics. Prof. Dr. Kay Pfaffenberger is Managing Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences for Business Administration. Prof. Dr. Stefan Liebing is managing partner of Conjuncta GmbH and honorary consul of the Republic of Cameroon. He has extensive experience in business initiation and implementation in Africa and has accompanied numerous companies on their way into new markets. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content Subject Investments, Foreign -- Africa Commerce International economic relations Investments, Foreign SUBJECT Africa -- Commerce Africa -- Foreign economic relations -- Germany Germany -- Foreign economic relations -- Africa Subject Africa Germany Form Electronic book Author Schmidt, Thomas Pfaffenberger, Kay Liebing, Stefan ISBN 9783658425180 3658425180

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