| Description |
1 online resource (1 audio file) |
| Summary |
This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you:Speak intelligently about Artificial Intelligence and its advantages in marketingUnderstand how marketers without a Data Science degree can make use of machine learning technologyCollaborate with data scientists as a subject matter expert to help develop focused-use applicationsHelp your company gain a competitive advantage by leveraging leading-edge technology in marketingArtificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies--and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve |
| Performer |
Read by Gary Allan Poe |
| Notes |
Online resource; title from cover image (EBSCO, viewed April 23, 2018) |
| Subject |
Marketing.
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Artificial intelligence.
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Marketing
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Artificial Intelligence
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marketing.
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artificial intelligence.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Artificial intelligence.
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Marketing.
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| Genre/Form |
Audiobooks.
|
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Audiobooks.
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Livres audio.
|
| Form |
Streaming audio
|
| Author |
Poe, Gary Allan, narrator
|
| ISBN |
9781469097572 |
|
1469097575 |
|
9781469097565 |
|
1469097567 |
|
