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Book Cover
Author Popovic, Kevin, 1964-

Title Satellite marketing : using social media to create engagement / Kevin Popovic
Published Boca Raton, FL : CRC Press, Taylor & Francis Group, [2016]


Description 1 online resource (xxiii, 224 pages)
Contents Front Cover; Dedication; Table of Contents; Foreword: On Creating Engagement; About the Author: Context For Perspective -- Chapter One: Origins of Satellite Marketing -- Chapter Two: The Evolution of Marketing -- Chapter Three: Defining Social Media -- Chapter Four: 7 Reasons You Should Not Use Social Media For Your Business -- Chapter Five: The Satellite Marketing Process -- Chapter Six: Business-to-Consumer Case Story: Stylin Online -- Chapter Seven: Business-to-Business Case Story: Bokwa Fitness -- Chapter Eight: Non-Profit Organization Case Story: Alliance Healthcare Foundation
Epilogue: A Call to ActionGlossary: Terms and Definitions; Back Cover
Summary "Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you:Develop an effective social media strategy to boost sales and brand awarenessIdentify and target relevant marketsCreate, deploy, and maintain effective satellitesMeasure the success of your satellite marketing campaignsThe book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popovi?, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute."--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Internet marketing.
Customer relations.
Social media.
Marketing -- Social aspects
Social Media
social media.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Customer relations.
Internet marketing.
Marketing -- Social aspects.
Social media.
Form Electronic book
ISBN 9781482256154