Title The communication plan : the heart of strategic communication / by Lester R. Potter

Edition Second edition Published San Francisco, CA : IABC, [2001] ©2001

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.45 Pot/Cpt 2001		AVAILABLE
MELB	658.45 Pot/Cpt 2001		AVAILABLE

Description 402 pages : illustrations ; 30 cm Series Strategic communicator series Contents Strategic planning -- Strategic communication planning -- Aligning strategic communication with business objectives -- Gold Quill-winning case studies -- Sample strategic communication plans Bibliography Includes bibliographical references Subject Communication in organizations. Strategic planning. Communication in management. Public relations. Communication planning. Author International Association of Business Communicators.

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