Focus groups and interaction -- Producing informality -- Producing participation -- Producing opinions -- Producing useful opinions -- Producing varied opinions -- From practice to strategy
Summary
Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation
Bibliography
Includes bibliographical references (pages 166-170) and index
