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Book Cover
Author Tourangeau, Roger.

Title The psychology of survey response / Roger Tourangeau, Lance J. Rips, Kenneth Rasinski
Published New York : Cambridge University Press, 2000


Location Call no. Vol. Availability
 MELB  300.723 Tou/Pos  AVAILABLE
Description xiii, 401 pages : illustrations ; 24 cm
Summary "This book examines the complex psychological processes involved in answering different types of survey questions. It proposes a theory about how respondents answer questions in surveys, reviews the relevant psychological and survey literatures, and traces out the implications of the theories and findings for survey practice." "The Psychology of Survey Response will appeal to (1) social psychologists, political scientists, and others who study public opinion or who use data from public opinion surveys; (2) cognitive psychologists and other researchers who are interested in everyday memory and judgment processes; and (3) survey researchers, methodologists, and statisticians who are involved in designing and carrying out surveys."--BOOK JACKET
Notes Includes index
Bibliography Includes bibliography pages 343-380
Subject Social surveys -- Psychological aspects.
Public opinion polls -- Evaluation.
Author Rips, Lance J.
Rasinski, Kenneth A.
LC no. 99034664
ISBN 0521572460 hb
0521576296 paperback