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Book Cover
Author Tourangeau, Roger

Title The psychology of survey response / Roger Tourangeau, Lance J. Rips, Kenneth Rasinski
Published Cambridge, U.K. ; New York : Cambridge University Press, 2000
Cambridge : Cambridge University Press, 2000
Online access available from:
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Description 1 online resource (xiii, 401 pages) : illustrations
Contents Earlier Theories of the Response Process -- A Proposed Model of the Response Process -- Other Recent Proposals: High Road/Low Road Theories -- Applications of the Model -- Implications of the Model -- Respondents' Understanding of Survey Questions -- What Is a Question? -- Two Views of Comprehension: Immediate Understanding versus Interpretation -- Syntactic Difficulties in Question Wording -- Semantic Effects: Presupposition, Unfamiliarity, and Vagueness -- Survey Pragmatics and Its Effects on Comprehension -- The Role of Memory in Survey Responding -- Survey Questions and Memory for Events -- Organization of Autobiographical Memory -- Factors Affecting Recall of Autobiographical Events -- Answering Questions about Dates and Durations -- A Typology of Temporal Questions -- Cognitive Processing of Temporal Questions -- Indirect Effects of Time on Survey Responses -- Factual Judgments and Numerical Estimates -- Cognitive Studies of Frequency -- Studies of Frequency Estimation in Surveys -- Probability Judgments -- Attitude Questions -- The Traditional View -- Alternative Paths to an Answer -- The Belief-Sampling Model -- Tests of the Belief-Sampling Model -- Attitude Judgments and Context Effects -- Forms of Context Effects -- Mechanisms Producing Context Effects -- Variables Affecting the Size and Direction of Context Effects -- Serial Position Effects -- Selecting a Response: Mapping Judgments to Survey Answers -- Open Items and Rounding -- Rating Scales and Scale Anchors -- Unordered Categories and Satisficing
Summary "This book examines the complex psychological processes involved in answering different types of survey questions. It proposes a theory about how respondents answer questions in surveys, reviews the relevant psychological and survey literatures, and traces out the implications of the theories and findings for survey practice." "The Psychology of Survey Response will appeal to (1) social psychologists, political scientists, and others who study public opinion or who use data from public opinion surveys; (2) cognitive psychologists and other researchers who are interested in everyday memory and judgment processes; and (3) survey researchers, methodologists, and statisticians who are involved in designing and carrying out surveys."--Jacket
Notes Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Bibliography Includes bibliographical references (pages 343-380) and indexes
Notes Description based on print version record
Subject Social surveys -- Psychological aspects
Public opinion polls -- Evaluation
Author Rips, Lance J
Rasinski, Kenneth A
Cambridge University Press
ISBN 9780511819322 (electronic bk.)
0511819323 (electronic bk.)