| Description |
xxiv, 520 pages : illustrations ; 24 cm |
| Series |
Addison-Wesley information technology series |
|
Addison-Wesley information technology series.
|
| Contents |
Ch. 1. Moving from E-Commerce to E-Business -- Ch. 2. Spotting E-Business Trends -- Ch. 3. Digitizing the Business: E-Business Patterns -- Ch. 4. Thinking E-Business Design: More than Technology -- Ch. 5. Constructing the E-Business Architecture: Enterprise Apps -- Ch. 6. Integrating Processes to Build Relationships: Customer Relationship Management -- Ch. 7. Transforming Customer Contact into Revenue: Selling-Chain Management -- Ch. 8. Building the E-Business Backbone: Enterprise Resources Planning -- Ch. 9. Implementing Supply Chain Management and E-Fulfillment -- Ch. 10. Demystifying E-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges -- Ch. 11. Business Intelligence: The Next Generation of Knowledge Management -- Ch. 12. Developing the E-Business Design: Strategy Formulation -- Ch. 13. Translating E-Business Strategy into Action: E-Blueprint Formulation -- Ch. 14. Mobilizing the Organization: Tactical Execution |
| Summary |
"Ravi Kalakota and Marcia Robinson present an innovative application framework that guides the migration from a traditional business model to an e-business model. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business companies face and identify the fundamental design principles for building a successful e-business blueprint." "This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution. e-Business 2.0 shows how e-commerce has evolved into e-business and identifies the 20 key e-business trends that are shaping today's economy. It then addresses core application frameworks - customer relationship management, selling chain management, enterprise resource planning, supply chain management, e-procurement, and business intelligence - and shows how each forms the foundation of an e-business strategy."--BOOK JACKET |
| Notes |
Rev. ed. of: E-Business. c1999 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Available also in a print edition |
|
English |
| Subject |
Business enterprises -- Computer networks.
|
|
Electronic commerce.
|
| Author |
Robinson, Marcia, 1964-
|
|
Kalakota, Ravi.
E-Business
|
| LC no. |
00048518 |
| ISBN |
0201721651 |
|
