| Description |
1 online resource (1 volume) |
| Contents |
Preliminaries; Introduction; Contents; 1 What is marketing; 2 The Marketing M ix; 3 Market Research. Marketing Information Systems; 4 The Planning Process; 5 Consumer Behaviour; 6 Case Studies; Index |
| Summary |
This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing definitions The Marketing Mix The four P's Marketing forces Segmentation Market Research Researching the market Family life cycle Marketing information systems Price setting Strategies, Tactics Price points Branding The Planning Pro |
| Subject |
Marketing -- Australia
|
|
Marketing.
|
|
Business.
|
|
marketing.
|
|
businesses (business enterprises)
|
|
Business.
|
|
Marketing.
|
|
Australia.
|
| Form |
Electronic book
|
| ISBN |
1921360283 |
|
9781921360282 |
|
