Title Crackle and Fizz : Essential Communication and Pitching Skills for Scientists / Caroline Van den Brul ; foreword by Professor Nancy Rothwell

Published London : Imperial College Press, [2014] ©2014

Table of Contents
	Foreword					vii
	Introduction					ix
	Acknowledgements					xv
ch. 1	Your Audience: the person or people whose full engagement you need					1
ch. 2	Change and Affect: gives communication its meaning and impact					23
ch. 3	Lure: an enticement, usually with a bait, offering the promise of a reward					39
ch. 4	World: the contextual space in which your narrative will unfold					61
ch. 5	Character: You! -- the Audience's guide, in search of a prize					83
ch. 6	Big Hook: a puzzle which drives the narrative					101
ch. 7	Plot: the perilous journey to solve the puzzle and reach the prize					115
ch. 8	Structure: making the whole more than the sum of its parts					135
ch. 9	Make Your Pitch Crackle: how to persuade, to win support					155
	References					187
	Index					195

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Description 1 online resource (xvi, 200 pages) : illustrations Contents Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: you! -- the audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch crackle: how to persuade, to win support Summary This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience Bibliography Includes bibliographical references and index Notes Print version record Subject Communication in science. POLITICAL SCIENCE -- Essays. POLITICAL SCIENCE -- Government -- General. POLITICAL SCIENCE -- Government -- National. POLITICAL SCIENCE -- Reference. Communication in science Form Electronic book Author Rothwell, Nancy, writer of foreword ISBN 9781783262854 1783262850

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